From Anchor To Asset How Agencies Can Build Data-Driven Content Systems

Agency Survey Results

Survey Results
Survey Results

Word Cloud

Word Cloud
Word Cloud

Supporting Documents

  • Atrophy Vs. Growth Projections Tool

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  • Cross-Agency Content Practice Interview Questions

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  • Make Vs. Buy Decision Model Scoring Guide

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  • Organic Content CPC Roi Model Vs. Paid Media

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About Heather Physioc

Heather Physioc is Group Director of Discoverability at VMLY&R. VMLY&R Heather is a graduate of the University of Missouri in Columbia, with a bachelor's degree in strategic communication (advertising), and holds an Executive Master of Business Administration from Rockhurst University. She is an adjunct professor of marketing technology at the master's level at the University of Kansas.

About VMLY&R

Across six continents with many languages and diverse cultures, VMLY&R is united by the power of human connection. As a global full-service marketing agency, we harness creativity, technology, and culture to create connected brands that impact the world.